MESSRING’s new self-confident brand identity

May 23rd, 2011 | Krailling

MESSRING, the international market leader for crash test equipment – with its core expertise in test facilities and data acquisition systems – is now launching its new branding and communication campaign: The invisible becomes visible.

As a pioneer and constant innovator in this segment, MESSRING is one of the most important market drivers and sets numerous market-dominating technical standards in crash test technology. Global competition in this market is becoming increasingly fierce, however. If a company wants be the market leader in this scenario, then it must firmly anchor a clear and relevant brand and service profile in the minds of its target audience and customers in addition to actively make it´s strengths visible, especially when presenting itself to the public.

That is why MESSRING hired Wächter & Wächter World Wide Partners, headquartered in Munich, Germany, to design its new communication strategy. Initially the campaign will encompass advertisements, an image brochure, and a completely redesigned Web site.